Last week, Binance Coin (BNB) gained the attention of the crypto community as it broke not one but two consecutive all-time price highs. On Saturday, the top altcoin surged to smash the $940 level, and by Sunday, it went higher, reaching $944 per coin. These new price highs have confirmed the strong momentum wave caught by BNB in 2025, as the coin has not only managed to recover from earlier corrections but has also confirmed its position as one of the strongest altcoins in the ongoing rally.
The new ATH has placed BNB among the crypto top-performers this year, indicating the strong shift of investor appetite towards altcoins from Bitcoin as BTC continues to consolidate.
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Growing institutional interest in top altcoins
The massive BNB price increase reflects a broader trend across the crypto market: institutional interest in digital assets continues to grow rapidly. While several years ago, it was MicroStrategy alone that held Bitcoin on its balance sheet, and it raised eyebrows, now this approach to business is considered groundbreaking and more and more companies are following suit, looking up to Strategy’s founder Saylor as to legendary figure in the crypto space.
Aside from Bitcoin, companies have begun accumulating major altcoins, in particular, Ethereum, Solana, Litecoin, and Dogecoin, adding them to their treasuries and making long-term bets on these crypto assets. This widening approach shows a great shift in institutional perception of blockchain and crypto.
Bitcoin remains the flagship crypto treasury asset, but many investors now seem to be no longer satisfied with exposure to only one crypto. While there are no companies that are accumulating BNB to build treasuries, BNB has been added to the strategic crypto reserve of the Bhutan kingdom, and overall, the influence of Binance and BNB, or rather of their founder, CZ, is spreading at a much higher level than regular Wall Street companies.
Binance Coin’s new ATHs and CZ’s impact
BNB certainly owes much of its market strength to the enduring mammoth-scale influence of Changpeng Zhao, widely known as CZ. Being the founder of Binance and the BNB creator, he continues to shape the crypto industry even though he no longer runs Binance and is building his own projects not related to crypto. It was his global influence that stood behind the recent BNB all-time highs, among other powerful drivers.
After stepping down as the CEO and serving a short prison term, CZ continues to play a significant role in the crypto industry narratives and remains influential. This year alone, he has travelled to several crypto events and visited Pakistan and Kazakhstan at the invitation of the local leaders to become a member of the local crypto councils. This illustrates that crypto is now gaining the attention not only of financial institutions but also of governments, which are looking up to the US and Donald Trump’s executive order to create a Strategic Bitcoin Reserve.
Such invitations highlight the global recognition of CZ as a thought leader and a founding figure in crypto, whose views and insights can help shape future state crypto policies.
Recently, Kazakhstan made headlines as it announced its intention to create a strategic crypto reserve after welcoming CZ earlier this year. This step underscored a crucial shift in governments’ perception of crypto – they are now actively viewing it as part of their financial strategies.
Establishing of a national crypto reserve, after Kazakhstan has already begun playing a major role in the Bitcoin mining industry, is expected to become a major step towards the country’s financial and economic resilience. It would be no surprise if BNB is added to this strategic crypto reserve, considering its high involvement.
Altcoins are breaking out as Bitcoin is consolidating
BNB has been rallying at a notable time. Bitcoin has been consolidating over the past weeks, trading on a roller-coaster below its recent all-time high. While the BTC surge is pausing, altcoins have begun to fill in the market vacuum.
Ethereum reached a new all-time high of $4,953 in late August, confirming its strength and top position as the backbone of DeFi and smart contracts. Now, BNB has leapt to $944, confirming that altcoins are not just always chasing Bitcoin but are succeeding in pushing their own trajectories into the stratosphere in this cycle.
Investors are seeing this as a signal of a maturing crypto market and are expanding their exposure from Bitcoin to ETH, SOL, BNB, and other top coins, depending on their utility, adoption, and institutional interest. Among major players in the market who are supporting the altcoin narrative is Fundstrat’s Tom Lee, who has been predicting that Ethereum may flippen Bitcoin this cycle, and who is related to the Bitmine company, which has been accumulating ETH actively as of late, adding it to its treasury.
